Worldwide communication platforms like WhatsApp can vastly outperform traditional telephone communication because of a range of benefits, which include:
Maximising customer service capabilities
Customer service staff can quickly and easily switch between and manage multiple conversations at the same time, from the same platform.
This also reduces lost time switching from one format to another, allowing staff to efficiently resolve queries or answer questions without a loss of productivity.
Similarly, thanks to the popularity of WhatsApp, chances are your staff won’t need much training to use it comfortably.
Making customer interactions faster
Are you and your customers fed up with time-consuming interactions, like being put on hold or waiting to receive letters?
Thanks to its instant use, customers can receive answers to their queries in as little as a few minutes, rather than waiting on hold for 30 minutes plus.
This in turn also increases the chances that customers will contact you for information, allowing you to meet their needs – making it more likely they will contact and order from you again in the future.
Ensuring GDPR compliance
GDPR requires all consent to be freely given, specific, informed, and unambiguous, and the easiest way to achieve this is with a compliant opt-in.
This way, every customer can agree to be contacted by you, and you’ll remain compliant with a record of their acceptance.
They can also remove their permission and block communication with your brand or company if they feel it is not relevant to them – another important aspect of GDPR legislation.
Measuring and improving communication engagement
Highly engaging, rich marketing campaigns can be personalised and sent to specific groups via WhatsApp business, while content creators measure impact and engagement in the background.
This allows you to tweak campaigns and adjust your messaging to find the most impactful version for particular groups of customers.
Increasing digital reach
By targeting multiple, specific customer groups at once, you can ensure continued engagement with current demographics while also expanding into new customer pools – increasing your reach.
Reducing conversion costs
Thanks to the low cost of £5 per month, your business or brand can quickly reduce conversion costs while also increasing the chance of successful conversion percentages – increasing profit and decreasing business costs.
